About

I am a UX Designer skilled in conceptualizing and leading a user-centered design, and facilitating collaboration with onsite and remote teams. I strive to design products and services that are focused on the needs of users and provide desirable outcomes based on measurable business goals.

Process
My process starts with asking the right business questions, defining challenges, desired outcomes and guiding principles to inform the UX decisions. I see the purpose of user experience design, as helping to improve the lives of users, so my approach is always empathic and strategic.

Experience
UX Strategy
Team Leadership
Collaborative Design (whiteboard, Design Studio, rapid sketching)
UX Design and IA (wireframes – Axure, Omnigraffle, Sketch)
UX/UI for Mobile, Tablet and Desktop sites and applications (iOS)
UX/UI for Responsive Web Design (RWD)
Material Design (GUI)
User Research and Testing
Accessibility

Collaboration and stewardship
On every project I work on, I focus on business outcomes, user stories, and user journey. I focus on delivery of a coherent product by collaborating with stakeholders, product owners, developers, writers and other designers on the team.

Inspiring, managing and mentoring
At AT&T I am leading a team of eight designers in creating a  brand new experience for small business and enterprise customers who want to manage multiple mobile devices. At Telus, I lead a sprint team with multidisciplinary members. At Maclaren, I directly managed a team of five: two art directors and three flash developers, and liaised with an additional ten people. I’ve also mentored many junior team members.

Brands and clients
I had a pleasure of working on projects for the following brands and clients: AT&T, Cadillac, Campbells, CTV News, CP24, BMO, Dole, Jeep, GMC, Mazda, Monster, Motorola, Motrin, Porsche, RBC, Regus, Samsung, Scotiabank, SickKids, Sony, Telus, Whiskas.

Awards
2 x Silver, Atomic Awards
May 2014
UX and UI for Mazda3 “Fast Lane” – mobile game

Bronze, Marketing Awards
May 2014
UX and UI for Mazda3 “Fast Lane” – mobile game
Expand certifications section

Certifications
SAFe® 4 Certified Product Owner/Product Manager
SAFe® 4 Certified Agilist