Make it simple.
My thoughts on the design process.


As a design professional, I try to intertwine my own thought process with the client’s. We try to understand why someone takes a left turn when they can go straight. We tend to over-complicate things hoping that if we look at the problem from thousands of angles, we’ll come up with a more interesting solution.

In nature, which cycles through four seasons, winter is a passive time in the cycle of growth – a time to reflect on changes, so we can say that everything develops perfectly in 3 seasons: spring, summer and fall. Very complex structures result in the simplest form. I use simplicity as a main design principle when creating or iterating on any project.

make-it-easy1. Learn
At the beginning of any project, take time to build knowledge and awareness about a potential product or service, its users, company business goals. It’s a time of incubation, where we absorb everything to be one with a user, to walk in their shoes.

2. Create
This is where ideas are freed and shared with other in a collaborative process. Take out napkins, scribble on boards and get our hands dirty to grow an idea that’s desirable and simple.

3. Validate
Now it’s time for a real fruit where we give our creation a real form. In the spirit of helping and with honesty, we share it with potential users of our product. After some iteration, we give it life.

Then we take a rest, watch it being used and to go back to number one again.


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