FEMM – women’s health iOS9 app

As a lead product designer (UI/UX) for an iOS9 and Android product for women hormonal health. The app captures daily information about user cycle, associated symptoms, and important data to ensure that women are experiencing normal and healthy hormonal conditions. The app was released in 2017 has over 1 million users and reviews with 4.8 rating. Download: iPhone and Andriod

What I did: product design, facilitating of design workshops, empathy maps, basic personas, customer journey map, rapid sketching, user flows, high fidelity wireframes, user validation, Invision prototyping, UI design in Sketch.

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User interface designed using Sketch 3 with a direct sync to Invision prototype.

Ideation and sketching

The initial ideation of how the product was done using a paper prototype to validate quickly many ideas to differentiate the FEMM’s app from competitors.

UX design in this project includes interface design, so all the wireframes were high fidelity. I have also created a prototype based on the wireframes for user testing. This product hasn’t been released yet, so I am not able to show more details due to the confidentiality agreement.

Personas were created based on the clients surveys and workshops. Understanding the needs users gave a base to a custom experience based on unique goals set by them.

Personas were created based on the clients surveys and workshops. Understanding the needs users gave a base to a custom experience based on unique goals set by them.

Using Conceptboard software, I was able to simulate a whiteboard to conduct workshops with participants located in different countries. Understanding the customer base via this session helped in shaping a product based on users needs.

Using Conceptboard software, I was able to simulate a whiteboard to conduct workshops with participants located in different countries. Understanding the customer base via this session helped in shaping a product based on users needs.