The FEMM app captures daily information about user cycle, associated symptoms, and important data to ensure that women are experiencing normal and healthy hormonal conditions. Helps women set goals, track their progress and provide support. The app was released in 2017 has over 1 million users and reviews with 4.8 rating. Download: iPhone and Andriod.
View the MVP Invision prototype of the FEMM app (password:women).
Role: A lead product designer (UI/UX) for iPhone and Android app for women hormonal health.
What I did: product design, facilitating of design workshops, empathy maps, basic personas, customer journey map, rapid sketching, user flows, high fidelity wireframes, user validation, Invision prototyping, UI design in Sketch.