Metro.ca – responsive e-commerce site

As a UX Architect, I worked with a team at Publicis/Nurun to design a responsive e-commerce site for Metro.ca including a checkout experience, global shopping navigation, as well as recipes and flyers section. The challenge of this project was to bring together a retail experience offline and online providing delivery and pickup option based on the current product price and flier deals. The site will be released in mid-2016.

My role: User flows and Axure wireframes.

metro01

metro02

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