SickKids – campaign

Lead Art director for a pro-bono project to help SickKids generate warm leads for their charitable donations campaigns.

What I did: ideation, UX design, mobile design, interactive flow, screen design, as well as outdoor ads.


Twitter wall that would post tweets and display “get well” wishes posted online or posted from QR code and instantly displayed on the digital wall. This was going to stand in the Distillery district and allow people passing to participate in a campaign and get involved on the spot.


Joining a SickKids list would help to send a sick kid to a movie theatre, so I used the interior of a theatre and objects that exist there, as a base for my interactive concepts.


Although poster design doesn’t really fall into UX or UI job, it was kind of fun especially doing a 3D popcorn floor decal.